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How to Promote Your Blog Post with a Simple Video Trailer

Via Denise Wakeman | @DeniseWakeman If you want more eyeballs on your content, try promoting your blog posts with video. There are a couple of ways you can do this: talking head style announcing your new blog post or a simple video trailer featuring images and quotes from your article. Both are relatively simple to create. Read full article

The Complete Guide to Writing Product Descriptions That Convert

Via ConversionXL Most product descriptions are awful. Or worse, non-existent. Product copy and product descriptions seems like such minor parts of a website in the grand scheme of conversion optimization, so many brands brush it off. But for companies doing it right, writing excellent product descriptions is a great way to sprinkle brand personality in a...