Via David Schneider
Find marketing strategies you can implement that will not only bring in customers but do so without spending a lot. The article includes some additions you can make to practically any marketing strategy to provide you a higher ROI.
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Via Rebecca Stickler
Bad design – or lack of design – can have potential customers closing the browser and seeking other businesses. As a result, your company’s design can affect several components of your digital marketing strategy, and this is especially true of content marketing.
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Via Ryan Cordell | @ryancreatescopy
The right combination of words and visuals is the key to communicating with your users and helping them achieve their goals. So design teams should invest as much time, love and attention to designing the words as they do anything else on the interface.
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Via Annemaria Nicholson
By responding to and highlighting earned media mentions, as well as developing content that others will share to encourage more earned media, you can flesh out your content marketing strategy and make it more well-rounded.
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Via John Beveridge | @JohnMBeveridge
Sales and marketing software provider HubSpot recently conducted research into generational content preferences and came to some interesting conclusions. Here are some of their key findings.
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Via Iris Hearn | @irisraehearn
From tools that help with SEO and content creation to social media marketing, site performance, or even collaboration between team members, you can find a tool for just about anything online. Here are 21 websites that will change your life as a digital marketer.
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Via Megan Duffy
Top performing content, including viral content, has some things that are easy to replicate. Use this eight-item checklist to crank out good content on a consistent basis.
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Via Denise Wakeman | @DeniseWakeman
If you want more eyeballs on your content, try promoting your blog posts with video. There are a couple of ways you can do this: talking head style announcing your new blog post or a simple video trailer featuring images and quotes from your article. Both are relatively simple to create.
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