7 Fresh Content Marketing Strategies You Haven’t Tried (Plus 8 Classic Ones)
How Web Design Impacts Content Marketing
Via Rebecca Stickler Bad design – or lack of design – can have potential customers closing the browser and seeking other businesses. As a result, your company’s design can affect several components of your digital marketing strategy, and this is especially true of content marketing. Read full article
Increasing Website Traffic By Updating Old Blog Posts
Via Inbound Rocket Your old content is key to growing your blog and taking your company to the next level. Read full article
3 Communication Theories That Will Help You Write Better Microcopy
Via Ryan Cordell | @ryancreatescopy The right combination of words and visuals is the key to communicating with your users and helping them achieve their goals. So design teams should invest as much time, love and attention to designing the words as they do anything else on the interface. Read full article
How to Create a Content Strategy That Enhances Your Earned Media Efforts
Via Annemaria Nicholson By responding to and highlighting earned media mentions, as well as developing content that others will share to encourage more earned media, you can flesh out your content marketing strategy and make it more well-rounded. Read full article
Why Your Content Marketing Should Take Generational Preferences Into Account
Via John Beveridge | @JohnMBeveridge Sales and marketing software provider HubSpot recently conducted research into generational content preferences and came to some interesting conclusions. Here are some of their key findings. Read full article
21 Websites That Will Change Your Life as a Digital Marketer Forever
Via Iris Hearn | @irisraehearn From tools that help with SEO and content creation to social media marketing, site performance, or even collaboration between team members, you can find a tool for just about anything online. Here are 21 websites that will change your life as a digital marketer. Read full article
What is “Good Content,” and How Do I Create It?
Via Megan Duffy Top performing content, including viral content, has some things that are easy to replicate. Use this eight-item checklist to crank out good content on a consistent basis. Read full article