3 Communication Theories That Will Help You Write Better Microcopy
Via Ryan Cordell | @ryancreatescopy The right combination of words and visuals is the key to communicating with your users and helping them achieve their goals. So design teams should invest as much time, love and attention to designing the words as they do anything else on the interface. Read full article
How to Create a Content Strategy That Enhances Your Earned Media Efforts
Via Annemaria Nicholson By responding to and highlighting earned media mentions, as well as developing content that others will share to encourage more earned media, you can flesh out your content marketing strategy and make it more well-rounded. Read full article
Why Your Content Marketing Should Take Generational Preferences Into Account
Via John Beveridge | @JohnMBeveridge Sales and marketing software provider HubSpot recently conducted research into generational content preferences and came to some interesting conclusions. Here are some of their key findings. Read full article
21 Websites That Will Change Your Life as a Digital Marketer Forever
Via Iris Hearn | @irisraehearn From tools that help with SEO and content creation to social media marketing, site performance, or even collaboration between team members, you can find a tool for just about anything online. Here are 21 websites that will change your life as a digital marketer. Read full article
What is “Good Content,” and How Do I Create It?
Via Megan Duffy Top performing content, including viral content, has some things that are easy to replicate. Use this eight-item checklist to crank out good content on a consistent basis. Read full article
How to Promote Your Blog Post with a Simple Video Trailer
Via Denise Wakeman | @DeniseWakeman If you want more eyeballs on your content, try promoting your blog posts with video. There are a couple of ways you can do this: talking head style announcing your new blog post or a simple video trailer featuring images and quotes from your article. Both are relatively simple to create. Read full article
7 Pieces of Information Necessary for Any Marketing Strategy
Via Samuel Edwards | @samuel_quincy A lot of work goes into the execution and follow-up of great marketing campaigns. Before you finalize a strategy, make sure you have these seven pieces of information. Read full article
New Research Reveals What Makes Great, Shareable Content
Via Jay Baer | @jaybaer Recommendations from real people are more trustworthy than recommendations from brands, but what type of content is most likely to trigger that sharing behavior? New content marketing research answers those questions. Read full article