Andrew Corselli via Direct Marketing | @DirectMarketingNews
A recent study found 84% of Gen Y acts on push notifications for location-based apps. As a marketing professional, it's hard to overlook these numbers especially if you are trying to reach out to the younger market. Considering there are around eighty million millennials in America alone, representing about a fourth of the population and $200 billion in annual buying power, the question becomes "Why aren't we marketing to today's youth?". If you're gulty of taking a blind eye to location-based notifications, it's time to take another look.