Via Pratik Dholakiya | @DholakiyaPratik
Link building remains the cornerstone of most search engine optimization efforts. According to Moz's "2015 Search Engine Ranking Factors Study," links have the strongest association with higher search rankings of all the (known) attributes used by Google in its core ranking algorithm. But one of the most common issues for small businesses is the struggle to build quality links.
Search engines will continue to crack down on link exchanges, paid anchor placements and other shady approaches to building links. Therefore, it is best to avoid these "old school" methods and focus on relevant, authoritative links that drive real traffic. Here are six ways to build such links for your small business website in 2016.