Via Neil Patel | @neilpatel
According to Social Media Examiner's 2015 industry report, more than half of the companies surveyed said that social media is helping them to lift their brand’s presence and boost their sales. You cannot afford to lose the opportunity of interacting with your customers on social media. Look at these astonishing facts about the current social media landscape.
- As of Jan 2014, over 75% of all internet users were using social media. There are now over 2 billion active social media users worldwide.
- For the 18-49 age group, YouTube has greater reach than any cable network.
- For 400 major media outlets including the likes of Wired, The Atlantic and Reuters – Facebook has overtaken Google as the number one traffic source.
So, what can you expect ahead in 2016? Will you see the rise of new social media platforms? Can marketers expect more advertising opportunities from niche social networks?