Via Avinash Nair | @AviNair52
There's a science behind what kind of content does well online. Even having all the right ingredients doesn't guarantee that an item will go viral. So what makes content shareable? Is it the image, the catchy headline, or the fact that it was written by a respected leader or influencer? Do people share content that has been shared by their friends or peers?
To an extent, the answer is yes to all of those questions, but the last one in particular.
The popularity of a piece of content in a person's mind is directly proportional to the popularity of the content's premise among that person's peers. Social influence may seem difficult to control, but there are factors you can influence that will affect your content's shareability.