Via Neil Patel | @neilpatel
You don't improve underperforming content on a blog by creating new content to get leads. It doesn't work that way.
It's time to take a hard look at your older content. How is it performing in the search engines and on social media?
If you notice that you're not ranking in Google’s top 10 results pages for your primary keyword or, worse, your readers aren't commenting, sharing, linking to or studying the content, you've got a problem.
It's time to re-optimize your content.