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3 Upcoming Trends in Paid Search

3 Upcoming Trends in Paid Search

Via Mona Elesseily | @webmona

Recently, we've seen some fairly significant changes on the search engine results pages (SERPs). Right-rail ads have disappeared, and on mobile, we're seeing more prominent placement of Google Shopping ad units.

This article covers some upcoming trends in paid search and speculate on where the trends will lead. Though references are mostly to Google, these predictions apply largely to all the major search engines.

Read the full article.