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Social Media Marketing

integrated marketing social media marketing search marketing community building strategic consulting project development monitoring and tracking reputation management

Social Media in the Enterprise Social media is rapidly becoming a critically important factor in business communications. Far from being a fad, social media has emerged as the most recent expression of the basic human need to talk and share, or socialize. Social media is really just word-of-mouth, and as such it's been around forever. Email was an early form of social texting that we see in condensed form in Facebook and Twitter. What we used to call 'publishing' has evolved into constant streaming, and updating, with followers and friends monitoring the status of multiple message streams in real time.

Millions of people are participating in the generation of a global tidal wave of social media information... all of this is being contributed to the social shphere with out compensation, essentially for free, by participants. Whether it is an entry on facebook, a book review on eBay, an update on Wikipedia, a tweet on Twitter, or a novel recipe on a food network, huge numbers of ordinary people are generating, and sharing information using social networks. This social content is referred to by economists as 'non-market production'. This social 'production' has the attention of economists because it has achieved a volume and scale that is dramatically impacting conventional markets and businesses. Social media has become serious business. Soon, all enterprises will need to learn how to participate in these online social conversations, or they will risk becoming marginalized in their marketplace.

What are they saying about your products and services? Dismissing social media as trivial and irrelevant does not change the likely reality that YOUR customers and prospects are already talking about your company using social networking services like Facebook and Twitter. It is critical that you monitor the status of these conversations and at least learn what people are saying. With care and planning your company can appropriately contribute to these social media conversatons, and constructively shape the perception of your brand online. Leaving this online conversation to others amounts to abdicating your role as a brand manager. You have a legitimate role in these social conversations, and you can turn them to your advantage, but only by adopting a plan of engagement that is consistent with the nature of the social sphere, appropriate to your industry, and reflective of your company's goals and resources.

What are your competitors doing in the social sphere? • Listening
• Educating
• Sharing
• Staying top of mind
• Branding as the experts
• Developing relationships
• Retweeting, replying, interacting
• Building new relationships
Your company needs to be doing the same things.

Lurk before you leap Learn about the social media ocean before you try to swim in it.

Every business is different, and every online community is different; discovering and analyzing the behaviors of these different communities is central to developing an effective social media plan. While it may be sufficient for a personal Facebook page to simply jump-in and see what happens. In the business social sphere more care and planning is essential.

We can help Signal is helping companies realize their goals in the social sphere by helping them to develop plans based on:

• analysis of social media conditions and opportunities
• assessment of internal company resources
• establishment of corporate social media goals and objectives.

To establish clear goals we need to define the scope of the effort, identify the audiences we will be addressing, decide on tools and resources we will use, establish what outcomes we would like to have, and importantly, what metrics we will use to measure our success in reaching our goals.

With a solid plan in place Signal helps to identify key company personnel that can be assigned tasks and roles in staffing the social media team, then we help to educate the social team in the concepts and tactics of the plan. As the plan is implemented we monitor deployment of the plan, track results, and then, evaluating what can be learned from these results, we work to develop strategies and tactics for the next stage.

Integrated marketing A social media marketing plan is built on the overall goals and objectives of the enterprise, but it is carefully crafted to leverage the unique properties of the social media environment at the same time that it enhances and extends the effect of conventional media. Integration of all marketing efforts should be a central theme of this work.

In the end it's about building RELATIONSHIPS, and getting the customers to know, like and trust you. With the right plan the social sphere can solidify old relationships, open up new ones, and uncover business opportunities that you might never have thought of.

services design programming analytics & marketing managed services social media marketing

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client list

reading list

Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success

Socialnomics: How social media transforms the way we live and do business

The Wealth of Networks: How Social Production Transforms Markets and Freedom

The Tipping Point: How Little Things Can Make a Big Difference

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	Social Media Marketing integrated marketing social media marketing search marketing community building strategic consulting project development monitoring and tracking reputation management Social Media in the Enterprise Social media is rapidly becoming a critically important factor in business communications. Far from being a fad, social media has emerged as the most recent expression of the basic human need to talk and share, or socialize. Social media is really just word-of-mouth, and as such it's been around forever. Email was an early form of social texting that we see in condensed form in Facebook and Twitter. What we used to call 'publishing' has evolved into constant streaming, and updating, with followers and friends monitoring the status of multiple message streams in real time. Millions of people are participating in the generation of a global tidal wave of social media information... all of this is being contributed to the social shphere with out compensation, essentially for free, by participants. Whether it is an entry on facebook, a book review on eBay, an update on Wikipedia, a tweet on Twitter, or a novel recipe on a food network, huge numbers of ordinary people are generating, and sharing information using social networks. This social content is referred to by economists as 'non-market production'. This social 'production' has the attention of economists because it has achieved a volume and scale that is dramatically impacting conventional markets and businesses. Social media has become serious business. Soon, all enterprises will need to learn how to participate in these online social conversations, or they will risk becoming marginalized in their marketplace. What are they saying about your products and services? Dismissing social media as trivial and irrelevant does not change the likely reality that YOUR customers and prospects are already talking about your company using social networking services like Facebook and Twitter. It is critical that you monitor the status of these conversations and at least learn what people are saying. With care and planning your company can appropriately contribute to these social media conversatons, and constructively shape the perception of your brand online. Leaving this online conversation to others amounts to abdicating your role as a brand manager. You have a legitimate role in these social conversations, and you can turn them to your advantage, but only by adopting a plan of engagement that is consistent with the nature of the social sphere, appropriate to your industry, and reflective of your company's goals and resources. What are your competitors doing in the social sphere? • Listening • Educating • Sharing • Staying top of mind • Branding as the experts • Developing relationships • Retweeting, replying, interacting • Building new relationships Your company needs to be doing the same things. Lurk before you leap Learn about the social media ocean before you try to swim in it. Every business is different, and every online community is different; discovering and analyzing the behaviors of these different communities is central to developing an effective social media plan. While it may be sufficient for a personal Facebook page to simply jump-in and see what happens. In the business social sphere more care and planning is essential. We can help Signal is helping companies realize their goals in the social sphere by helping them to develop plans based on: • analysis of social media conditions and opportunities • assessment of internal company resources • establishment of corporate social media goals and objectives. To establish clear goals we need to define the scope of the effort, identify the audiences we will be addressing, decide on tools and resources we will use, establish what outcomes we would like to have, and importantly, what metrics we will use to measure our success in reaching our goals. With a solid plan in place Signal helps to identify key company personnel that can be assigned tasks and roles in staffing the social media team, then we help to educate the social team in the concepts and tactics of the plan. As the plan is implemented we monitor deployment of the plan, track results, and then, evaluating what can be learned from these results, we work to develop strategies and tactics for the next stage. Integrated marketing A social media marketing plan is built on the overall goals and objectives of the enterprise, but it is carefully crafted to leverage the unique properties of the social media environment at the same time that it enhances and extends the effect of conventional media. Integration of all marketing efforts should be a central theme of this work. In the end it's about building RELATIONSHIPS, and getting the customers to know, like and trust you. With the right plan the social sphere can solidify old relationships, open up new ones, and uncover business opportunities that you might never have thought of.	services design programming analytics & marketing managed services social media marketing portfolio Citi Performing Arts Center Cabot Cheese Smugglers' Notch Resort Blue Cross Blue Shield Zutano Hanover Theatre Telwares Agri-Mark Fresh Gourmet Biltmore Technologies Elemental Power HKMP National Life Group Foundation Pulmac Sarducci's Restaurant Vermont Quality Wood Products client list reading list Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success Socialnomics: How social media transforms the way we live and do business The Wealth of Networks: How Social Production Transforms Markets and Freedom The Tipping Point: How Little Things Can Make a Big Difference

Signal 535 stone cutters way, montpelier, vt, 05602 tel: 802.229.4149 fax: 802.229.0117 info@signalz.com