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6 Must-Do's for Effective Social Media Marketing

Via Jonathan Long | @MDMJonathan Social media marketing should be effective and affordable, and when done correctly, it can help scale businesses of all sizes. Six marketing experts give their best advice on how to grow an audience, regardless of... Read more

5 Ways Your Social Media Posts Improve Your SEO

Via John Jantsch | @ducttape Highly-engaged content has much greater SEO value than do less popular pages. Social signals are a helpful factor in making that determination because they represent independent assessments of a page’s content. Read... Read more

4 Tips on How to Use Twitter Polls in Your Marketing

Via Andrew Hutchinson | @adhutchinson Twitter recently outlined four ways in which brands can use polls — and they might get you thinking about the potential benefits of querying your Twitter audience. Read full article Read more

Reviews: The Most Ignored, Most Important Part of Your Social Media Strategy

Via Blaise Lucey | @BlaiseLucey00 Despite the clear impact of reviews on purchase-making, companies don’t treat them strategically. Here’s how to start making the most of consumer reviews. Read full article Read more

5 Reasons Social Customer Service Is Now a Critical Social Component

Via Jay Baer | @jaybaer For more than five years I’ve been predicting that brands would shift their attention from social media marketing to social customer service and online customer experience. And according to new research from Altimeter Group... Read more

The State of Social Media 2016 Report

Via Ash Read | @Ashread_ Buffer collected data from more than 1,200 marketers to create the State of Social Media 2016 report, which shows how marketers are approaching social media marketing. Read full article Read more

I Spent $30,000 Testing Different Blog Designs — Here’s What I Found

Via Justin Brooke | @justinbrooke If you’re wishing your blog was a 24-hour salesman that constantly educates, prospects and closes deals for you, read this masterclass in high conversion blogging. Read full article Read more

Better Blogging: Size Does Matter

Via Go Creative Go! | @gotweetsgo If you want your best blogging efforts read and shared, you need to consider size. Type size, that is. Read full article Read more

How to Get Verified on Twitter

Via Kevan Lee | @kevanlee Social media has that unique ability to take non-celebs and thrust us into the spotlight. Now Twitter's gone one step further. You can apply to be Twitter-verified and receive a blue checkmark badge next to your name.... Read more

The Ideal Length for Blog Posts, Tweets, and Everything Else in Your Marketing

Via Andy Crestodina | @crestodina There are rules of thumb. There is research. We can analyze what works and draw conclusions. We can create guidelines, especially for things that are measurable. Like length. Read full article Read more

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