Via Matt Warren | @mattwarren78
Finding new ways to generate e-commerce sales is getting tougher. Competition is fierce. And simply having a presence and a nice looking web store is no longer enough to make you stand out. But there’s one powerful... Read more Via Megan Duffy
Including calls to action (CTAs) on your website is essential in driving users down the funnel to a sale. Here's a look at some great real-life call to action examples.
Read full article Read more Via Timothy Johnson | @atimjohnson
There are some digital marketing channels and tactics you can tackle at no out-of-pocket cost, and a decent learning curve, that can really make a difference for your business.
Read full article Read more Via Lewis Gersh | @lewisgersh
As more people implement ad blockers and brand safety takes on new urgency, columnist Lewis Gersh discusses how brands can put the customer experience front and center.
Read full article Read more Via Rachel Perlmutter | @artofonline
New clients these days are looking at what other people are saying about you or your product. Learn how to collect the right testimonials and get your business the social proof it needs to earn more customers.... Read more Via Tom Denari | @TomDenari
Ten approaches that can make your interactions more productive — and their work more effective.
Read the full article Read more Via Margot Mazur | @margotcodes
Your content is what connects you to the people who care about your business. It's more than a hastily put together blog post or tweet. Your content and marketing materials depict who you are, what your business is... Read more Via Jennifer Beese | @jenniferbeese
Marketing fads come and go, but a tried and true tactic for driving engagement is a Twitter contest. It’s an easy way to reward brand loyalty and pick up some new followers or leads along the way.
Similar to... Read more Via Samuel Greengard | @samthewriter
Over the past decade, the phrase "surprise and delight" has emerged at the center of marketing. The idea that it's smart for a business to introduce experiences that slide the dial from "mundane" to "... Read more Via Jordan Elkind | @custora
As retailers move from acquisition-heavy marketing tactics to a more balanced view of how to find and keep great customers, loyalty and retention marketing have become stronger priorities for today's data-driven... Read more