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3 Deadly Marketing Automation Mistakes – and What to Do About Them

Via Pratik Dholakiya | @DholakiyaPratik Marketing automation is a relatively new concept which can work magic for businesses of all backgrounds. However, of the companies who invest, many fail to maximize their return from that investment, or even... Read more

6 Marketing Experts Give Their Best Advice on How to Grow an Audience, Regardless of Your Budget

Via Kevin Lee | @kevin_lee_QED While marketers tend to focus on the 'who' of their media plan, columnist Kevin Lee explains why you can't ignore essential 'non-who' elements such as 'when' and 'where.' Read full article Read more

5 B2B Marketing Tactics You Can't Ignore

Via Mark Schmukler | @SagefrogMark Seemingly every week there's a new marketing tactic to learn, implement and take advantage of. Here are the five B2B marketing tactics worth your time and investment. Read full article Read more

How to Build Trust Online: 7 Little Ways to Create a Trustworthy Website

Via Ben Jacobson | @danscalco While marketing our products and services, it's easy to forget about the fundamental element of trust. When it comes to establishing trust, it doesn’t matter how compelling your calls-to-action are, how engaging your... Read more

6 Killer Tools for Better Social Marketing

Via Patrick Whatman | @mrwhatman Social media marketing is bigger than ever. You basically have to be doing it. Trouble is, that means it’s competitive. To make a dent, you need a great strategy. We’ve found some tools that’ll automate steps... Read more

5 ways to make social media posts more sharable

Via Avinash Nair | @AviNair52 There's a science behind what kind of content does well online. Even having all the right ingredients doesn't guarantee that an item will go viral. So what makes content shareable? Is it the image, the catchy headline... Read more

Want to Know Your Audience Better? Try This Test.

Via Christopher Penn | @cspenn When it comes to understanding your audience, few things provide as much insight as how your audience describe themselves. What are the words and phrases that they use to talk about themselves? Social media provides... Read more

How to use Information Architecture in Marketing to Win Your Website

Via Piotr Koczorowski | @pkkoczorowski Information Architecture (IA) helps you structure your content and information in an efficient way. Define your audience, establish the information you want to convey, align your design and language... Read more

2016 Ecommerce Marketing Checklist

Via Armando Roggio | @armandoroggio E-commerce marketing can be a long journey, with many twists, turns, and even sudden stops. Last year's best campaigns might not work this year. Business owners and marketers should look for the tactics and... Read more

Top 6 Mistakes Marketers Make on YouTube Influencer Campaigns

Via Polina Haryacha | @pharyacha The latest research shows that YouTube has the best ROI above any other social media platform. YouTube marketing offers big rewards, but the path to success in this uncharted territory can be bumpy. This article... Read more

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