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5 Ways Etailers Can Make Online Shoppers Feel Safe

Via Richard Adhikari Companies that want to nail down their share of the holiday e-commerce bonanza must make sure their systems are secure and shoppers know they're in good hands. Here are some ways to reassure skittish customers. Read full... Read more

Central Vermont Chamber of Commerce

Central VT Chanber of Commerce is your complete guide to travel, recreation, entertainment, and quality of life in the region. Commercial and demographic information as well as financing programs and more. Skiing, snowmobiling, lodging and... Read more

7 Tips to Decrease Shopping Cart Abandonment

Via Ritchie Hale Over the last several years, the U.S. market has seen a rapid increase in e-commerce sales and transactions. Although e-commerce sales revenue has grown and merchandise is moving across the country faster than ever before, there's... Read more

Order confirmation emails can build loyalty, sell more

Via Armando Roggio | @EcommerceBoy Shoppers love order confirmation emails. They open them repeatedly, click on links, and give them priority in the inbox. They may help online retailers earn trust and additional business. Read the full article Read more

How to Calculate the ROI of Your SEO Campaign in Google Analytics

Via Adam Frankel | @FrankelInteract Estimating ROI of a company's SEO effort is a common issue most of the SEO managers face today. Measuring SEO performance is not such a simple task. What if someone searched for a keyword, came to your site... Read more

DASH for Health

The DASH for Health Program was designed to teach you the DASH diet. We give you the support, motivation and know-how to help improve your eating and exercise habits. One of Signal's oldest clients, the DASH for Health site is run by... Read more

4 Retailer Tips for Marketing to Consumers

Via Alon Gamzu | @alongamzu How can retailers make sure their consumers are not only getting the message they want to send, but also getting a message the consumer actually wants to hear? Retailers need to make the purchasing process for the... Read more

How to Create a Fantastic Email Call-to-Action

Via Gerald Marshall | @Gerald_Marshall In a recent Ascend2 study, 65% of respondents said a meaningful call to action was THE most effective way to increase click-through rates. Improving a call to action (CTA) can be a complex thing and especially... Read more

7 Ways to Cure Your (Shopping Cart) Abandonment Issues

Via Ria Sabnis | @Ripen_eCommerce You know the drill: you find yourself clicking through an online shopping site, adding a couple shirts or laptop stickers to your shopping cart, and once you're satisfied, you decide to check out. However,... Read more

Not Your Grandma's Couponing: How to Modernize Your Coupon Strategy

Via Robert Glazer Coupons should be leveraged to drive customer engagement and funnel awareness. Use these tactics to foster a solid foundation for your couponing strategy, and upgrade your strategy to stay ahead of the curve. Read the full... Read more

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