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How to Optimize Your Website for Voice

Via Carrie Cousins | @carriecousins With voice assistants getting better and being more widely used, more people are interacting with their voice. But what does that mean for your website? Read full article Read more

Micro-Moments Now: Why Expectations for 'Right Now' Are on the Rise

Via Lisa Gevelber People are making decisions faster than ever before, and they expect to be able to act on those decisions instantly. We as marketers can make it even easier for people to get things done, says Google’s VP of Marketing for the... Read more

3 Reasons Your Brand Should Ditch the Dot-Com

Via Maris Callahan | @namedotkitchen Countless companies have snapped up some of the best domain names. Website owners are now gravitating to "not-com" domains because they’re meaningful, memorable, searchable, and available. Read full article Read more

7 Big Trends That Are Shaping the Future of Digital Advertising

Via Lauren Johnson | @LaurenJohnson Mary Meeker's annual Internet Trends report is one of the most closely watched reports in the tech industry, and this year's presentation underscores the growth of mobile, particularly on social platforms that... Read more

How to Increase Your Content Visibility in Google Knowledge Graph

Via Varun Sharma | @varunsharma1800 Gone are the days when the Google search process was based on keyword match. The Knowledge Graph works just like our mind and is easily able to distinguish between the various search queries and their meanings.... Read more

The Latest Video Trends: Where Your Audience is Watching

Via Think With Google | @ThinkwithGoogle Brand advertisers used to think of TV first when they wanted to reach their target audiences. Now, their audiences are reaching for their phones. We're living in a multi-screen, multi-platform world, where... Read more

3 Upcoming Trends in Paid Search

Via Mona Elesseily | @webmona Recently, we've seen some fairly significant changes on the search engine results pages (SERPs). Right-rail ads have disappeared, and on mobile, we're seeing more prominent placement of Google Shopping ad units. This... Read more

The 6 Stage of Emotional Branding

Via Steve Goldner | @SocialSteve Creating an emotional connection between customers and a brand is probably the Holy Grail of marketing. Most often, brands strive for this by being the pinnacle of something and then reinforcing that position at... Read more

When People Search for How-to Videos, They're Looking for Help

Via Think with Google | @ThinkwithGoogle For big projects and small fixes, people look for how-to videos on YouTube, increasingly on mobile. Of smartphone users, 91% turn to their devices for ideas while completing a task.  Most marketing... Read more

6 Social Media Trends That’ll Help You Shape Your Marketing Strategy in 2016

Via Neil Patel | @neilpatel According to Social Media Examiner's 2015 industry report, more than half of the companies surveyed said that social media is helping them to lift their brand’s presence and boost their sales. You cannot afford to lose... Read more

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