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3 Communication Theories That Will Help You Write Better Microcopy

Via Ryan Cordell | @ryancreatescopy The right combination of words and visuals is the key to communicating with your users and helping them achieve their goals. So design teams should invest as much time, love and attention to designing the words... Read more

How to Create a Content Strategy That Enhances Your Earned Media Efforts

Via Annemaria Nicholson By responding to and highlighting earned media mentions, as well as developing content that others will share to encourage more earned media, you can flesh out your content marketing strategy and make it more well-rounded.... Read more

Why Your Content Marketing Should Take Generational Preferences Into Account

Via John Beveridge | @JohnMBeveridge Sales and marketing software provider HubSpot recently conducted research into generational content preferences and came to some interesting conclusions. Here are some of their key findings. Read full article Read more

21 Websites That Will Change Your Life as a Digital Marketer Forever

Via Iris Hearn | @irisraehearn From tools that help with SEO and content creation to social media marketing, site performance, or even collaboration between team members, you can find a tool for just about anything online. Here are 21 websites that... Read more

What is “Good Content,” and How Do I Create It?

Via Megan Duffy Top performing content, including viral content, has some things that are easy to replicate. Use this eight-item checklist to crank out good content on a consistent basis. Read full article Read more

How to Promote Your Blog Post with a Simple Video Trailer

Via Denise Wakeman | @DeniseWakeman If you want more eyeballs on your content, try promoting your blog posts with video. There are a couple of ways you can do this: talking head style announcing your new blog post or a simple video trailer... Read more

7 Pieces of Information Necessary for Any Marketing Strategy

Via Samuel Edwards | @samuel_quincy A lot of work goes into the execution and follow-up of great marketing campaigns. Before you finalize a strategy, make sure you have these seven pieces of information. Read full article Read more

New Research Reveals What Makes Great, Shareable Content

Via Jay Baer | @jaybaer Recommendations from real people are more trustworthy than recommendations from brands, but what type of content is most likely to trigger that sharing behavior? New content marketing research answers those questions. Read... Read more

5 Secrets to Creating an About Us Page New Readers Will Love

Via Devan Ciccarelli The answers your website visitors are seeking aren’t always visible on your homepage or your products page. That’s why your About Us page is so important to get right. Here's a checklist to get you started. Read full article Read more

The Complete Guide to Writing Product Descriptions That Convert

Via ConversionXL Most product descriptions are awful. Or worse, non-existent. Product copy and product descriptions seems like such minor parts of a website in the grand scheme of conversion optimization, so many brands brush it off. But for... Read more

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