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5 Secrets to Creating an About Us Page New Readers Will Love

Via Devan Ciccarelli The answers your website visitors are seeking aren’t always visible on your homepage or your products page. That’s why your About Us page is so important to get right. Here's a checklist to get you started. Read full article Read more

The Complete Guide to Writing Product Descriptions That Convert

Via ConversionXL Most product descriptions are awful. Or worse, non-existent. Product copy and product descriptions seems like such minor parts of a website in the grand scheme of conversion optimization, so many brands brush it off. But for... Read more

Zero-Waste Marketing: 5 Surefire Ways to Get Value From Your Next Post, No Matter What

Via Andy Crestodina | @crestondina There’s a surefire way to get huge value from your next post. It’s automatic. And it’s so efficient, we call it "zero-waste" marketing. Read full article Read more

How to Write Content That Search Engines And Humans Love

Via CoSchedule It is an age long debate between SEOs: Who you should really write for — search engines, or humans? Read full story   Read more

Content Marketing 101: 5 Tips on How to Write Compelling Content

Via Courtney Eckerle | @courtneyeckerle Highly-engaged content has much greater SEO value than do less popular pages. Social signals are a helpful factor in making that determination because they represent independent assessments of a page’s... Read more

How to Write Your Website About Page: 5 Powerful Ideas for an Effective About Page

Via Barry Feldman | @feldmancreative Your website “About Page” won’t be a common entry point for visitors. But it could be a common exit point. Read full article Read more

How to understand the value of content and measure digital emotion

Via Erika Trautman | @trautmanerika For a lot of marketers, managing the content measurement problem is a continuous challenge. Consumers click through online content while marketers record each click, but what kind of engagement is the content... Read more

What Gets Shared Online? Depends How You See It

Via Nina Zipkin | @NinaZipkin When you're launching a business, certainly one way you hope to catch on with customers is through word of mouth. But what is it about a company -- or even a cat video -- that inspires people to click that share button... Read more

How To Boost Success With A Content Marketing Editorial Calendar

Via Garrett Moon | @garrett_moon A content marketing editorial calendar sounds like a great idea, but are they really worth the hype? Many blogs that struggle with consistency have found an editorial calendar to be the perfect solution. Even blogs... Read more

17 Content Creation Secrets to Wow Your Readers

Via Thiam Hock | @thiamhockng Creating high-quality content is critical to content marketing success. With more than 2 millions blog posts published every day, you need a way to make your content stand out. You're probably wondering, "How do I... Read more