Who are your site visitors likely to be, and what are they likely to be coming to your web site for? They're coming on a 'quest'; what is it? If you can figure this out, and create site content that fulfills your site visitor's quest, you have a chance of keeping them on the site long enough to realize what a great product you have. If you fail to figure this out you are probably wasting your time with your web site. It's all about 'relevance' these days. We're way beyond the idea that people "surf" the web looking for interesting and beautiful web sites. Today we know that most web traffic is mediated by 'search', and most search driven traffic is driven by an information 'quest'. Match the quest with the content of the site they land on after a Google search, and you have relevance... bingo!

As a part of a larger communications plan, an effective site has a specific job. (Notice here that I didn't say simple. Simple and specific are different things. Simple isn't always good for a site -- specific is.) The more specific the job, the more effective the site can be. On top of that, there's a bonus. The more specific the job for the site, the more creative your creatives can get with it. Specificity has always been a critical component of great traditional creative. Not only is that also true on the Web, it's magnified. Specific goals lead to better creative. Better creative leads to deeper engagement, which further boosts effectiveness.

Read more at Adotas.com

If you have Flash on your web site you know how huge this development really is.

In a move that could add substantial volumes of Flash content to Internet search results, Adobe is working with Google and Yahoo to provide optimized Flash Player technology to enhance the searching of this content. The project, being announced Tuesday, will enable searches on Flash content to return text and links, which can then be indexed, said Justin Everett-Church, Adobe senior product manager for the Flash Player. Content from a Flash application or even a game or advertisement will be available to search engines. Pages containing a Flash .SWF file will be returned in a search.

Read the whole article in InfoWorld

Accessing the internet from smart phones and mobile devices is changing the game. While we have been watching for this development for some time, it appears that the necessary technical infrastructure is finally matching up with an audience in the marketplace. The mobil web is about to explode; is your web site 'mobile ready'?

The Nielsen Company today reported that mobile Internet extends the audience reach of many leading Internet sites by an average of 13 percent over home PC traffic alone. For some categories, such as weather and entertainment, the extended reach can be even greater. Nielsen's data show that for many Internet publishers, mobile Internet increases the overall size of their audience.

Read the whole story.

Forgotten Fundamentals of SEO - Would you like to get more traffic from your business website? It's a rhetorical question, of course, because we all want more traffic for our websites. It's the first step to Internet marketing success. In this article, I'll show you an easy way to increase your website's traffic levels (and overall success) through a systematic and proven technique. And you probably already guessed the technique based on the title of this article. Essentially, you are going to write one page of quality web content for each of your key phrases.

Brandon Cornett on Search Optimization