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The Paradox of Choice: Why Less is More in UX Design

Via Nick Patel | @NickMarcom You might think offering as many options as possible makes users more likely to purchase at least one thing from your website. However, it often distracts the user who will then put off the decision-making process and end up buying nothing at all. Read full article

5 Popular User Experience Patterns That Users Hate

Via Nick Hiley | @nickhiley User experience (UX) patterns are design solutions that can be repeated for common problems. Their aim is to make user accessibility much easier, which leads to better performance in terms of conversion or retention. However, sometimes these patterns can actually become a nuisance for your users. Read full article