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A/B Testing – You’re Doing It Wrong

Via Justin Baker | @justinucd A/B testing for many companies becomes a band-aid for poor value propositions. If your content is not being shared, maybe your content is actually not share-worthy, regardless of how amazing you make your “Share Now!” button. Read full article

The Paradox of Choice: Why Less is More in UX Design

Via Nick Patel | @NickMarcom You might think offering as many options as possible makes users more likely to purchase at least one thing from your website. However, it often distracts the user who will then put off the decision-making process and end up buying nothing at all. Read full article

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