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Small Business SEO: How to Implement SEO for Small Businesses

Via Diana Ford | @diana__ford Small business SEO is not as straightforward as it sounds — it could even turn out to be the most difficult form of promoting your business online. But the right SEO can give your small business a better chance of getting strong organic search visibility, and that’s huge. Read full article

How Is Google's New "Questions and Answers" Feature Being Used?

Via Miriam Ellis Ever since Google rolled out Questions and Answers in mid-2017, writer Miriam Ellis has been trying to get a sense of its reception by consumers and brands. This feature enables local business owners and the public to answer consumer questions, adding another data layer to knowledge panels and local finders. Read full article

How Content Marketing and SEO Work Together

Via Garry Grant These days, it seems content marketing is often touted as an alternative to SEO. However, it is possible to create content that not only creates value for users, but also build and improve on SEO. Read full article

Site Optimization vs. Traffic Optimization

Via Garry Grant Search engine optimization and conversion rate optimization: Both are essential to online marketing success, but is it more important to apply conversion rate optimization techniques, or focus on increasing traffic? Read full article

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