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Top Reasons Why You Need A Mobile-Friendly Website

Via CyberMark Mobile responsiveness refers to a website’s ability to respond to and adapt its layout or content to a different screen size. Provide a positive experience on your website, and visitors are more likely to convert to customers. Read full article

75% of Marketers Optimize Mobile Sites

Via Heather Fletcher | @heatherreporter Mobile-optimized websites dominated in 2016, with 75 percent of responding marketers saying they invested in making their sites accessible to the devices. That number’s grown in 2017, as even Google demands the mobile Web experience be flawless in order to rank in search results. Read full article
SMS Helps Retailers with Sales and Customer Engagement

SMS Helps Retailers with Sales and Customer Engagement

Via Andy Shirey | @AndyShirey Ninety-seven percent of United States smartphone users are texting at least once a day. On top of that, 75 percent of millennials choose to text over taking a call. These numbers are not just a mobile marketer’s hopes and dreams – they are statistical facts. Read full article
Mobile Internet Use Passes Desktop for the First Time

Mobile Internet Use Passes Desktop for the First Time

Via Darrell Etherington | @etherington More users around the world are accessing the Internet from mobile devices than from desktop computers for the first time, according to Internet monitoring firm StatCounter. The combined traffic from mobile and tablet devices tipped the balance at 51.2%, vs. 48.7% for desktop access. Read full article
Why Marketers Should Care About Mobile Page Speed

Why Marketers Should Care About Mobile Page Speed

Via Daniel An | @danielytan & Pat Meenan | @patmeenan People use their mobile devices to shop more than ever before. But the average mobile retail site doesn't live up to expectations — leading brands to lose customers and sales. Find out which factors lead to mobile site underperformance. Read full article
Mobile data

Mobile Is A Data Treasure Trove – Not Just Another Touchpoint

Via Brielle Jaekel | @MobileMktrDaily Reaching your customer through their mobile device can be a great sales opportunity, but Brielle Jaekel reminds us not to loose the chance to learn more about your customers. If you stop to listen, you might learn something you didn't know before. Read the full article.
The Definitive Guide to Accelerated Mobile Pages (AMP)

The Definitive Guide to Accelerated Mobile Pages (AMP)

Via Neil Patel | @neilpatel It's time to speed up your mobile pages. When Google launched the mobile friendliness update and eventually made it one of the search ranking factors, site owners began looking forward to a faster mobile experience. Speed is an integral part of designing web pages. ..about 40% of people will abandon a web page that...
Google's Mobile May is Fast Approaching

Google #MobileMay: Continuing to Make the Web More Mobile Friendly

May is just 2 weeks away which means we're 2 weeks closer to Google's #MobileMay. What you say is "MobileMay"? #MobileMay is the much-anticipated coming of Google's latest update to their search algorithm. This update promises to be even more focused on serving up mobile-friendly results to individuals using the search giant with their quest for...

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