Blog

Search form

SMS Helps Retailers with Sales and Customer Engagement

SMS Helps Retailers with Sales and Customer Engagement

Via Andy Shirey | @AndyShirey Ninety-seven percent of United States smartphone users are texting at least once a day. On top of that, 75 percent of millennials choose to text over taking a call. These numbers are not just a mobile marketer’s hopes and dreams – they are statistical facts. Read full article
Mobile Internet Use Passes Desktop for the First Time

Mobile Internet Use Passes Desktop for the First Time

Via Darrell Etherington | @etherington More users around the world are accessing the Internet from mobile devices than from desktop computers for the first time, according to Internet monitoring firm StatCounter. The combined traffic from mobile and tablet devices tipped the balance at 51.2%, vs. 48.7% for desktop access. Read full article
Why Marketers Should Care About Mobile Page Speed

Why Marketers Should Care About Mobile Page Speed

Via Daniel An | @danielytan & Pat Meenan | @patmeenan People use their mobile devices to shop more than ever before. But the average mobile retail site doesn't live up to expectations — leading brands to lose customers and sales. Find out which factors lead to mobile site underperformance. Read full article
Mobile data

Mobile Is A Data Treasure Trove – Not Just Another Touchpoint

Via Brielle Jaekel | @MobileMktrDaily Reaching your customer through their mobile device can be a great sales opportunity, but Brielle Jaekel reminds us not to loose the chance to learn more about your customers. If you stop to listen, you might learn something you didn't know before. Read the full article.
The Definitive Guide to Accelerated Mobile Pages (AMP)

The Definitive Guide to Accelerated Mobile Pages (AMP)

Via Neil Patel | @neilpatel It's time to speed up your mobile pages. When Google launched the mobile friendliness update and eventually made it one of the search ranking factors, site owners began looking forward to a faster mobile experience. Speed is an integral part of designing web pages. ..about 40% of people will abandon a web page that...
Google's Mobile May is Fast Approaching

Google #MobileMay: Continuing to Make the Web More Mobile Friendly

May is just 2 weeks away which means we're 2 weeks closer to Google's #MobileMay. What you say is "MobileMay"? #MobileMay is the much-anticipated coming of Google's latest update to their search algorithm. This update promises to be even more focused on serving up mobile-friendly results to individuals using the search giant with their quest for...
Are Chatbots the Next Big Step Forward

Are chatbots the next big step forward for mobile marketing?

Via Chantal Tode via Mobile Marketer | @MobileMktrDaily An explosion of relatively easy-to-develop messaging interfaces is expected this year as marketers look to capitalize on the time spent in Facebook Messenger, Kik and other similar apps. With mobile users typically spending most of their time in just a few apps, marketers are looking beyond their...
#MobileMay: What you should know & what you should do

#MobileMay: What you should know & what you should do

Every year Google tweaks and adjusts their search algorithm. Most of these modifications are minor, however, over the last 365 days the search engine mega-giant had made 6 MAJOR updates. If you're the counting sort, go back a few more years and you'll see the combined total is a jaw-dropping 39 major updates. Well, get ready because it's probably going to...

Pages