Blog

Search form

7 Ways to Use Transactional SMS Messaging

Via Listrak Transactional SMS messages based on triggered events are designed to increase loyalty, prevent lapsed buying behavior and re-engage consumers that represent the most value to your brand. This article presents some examples of how transactional SMS messages can be used. Read full article

Top Reasons Why You Need A Mobile-Friendly Website

Via CyberMark Mobile responsiveness refers to a website’s ability to respond to and adapt its layout or content to a different screen size. Provide a positive experience on your website, and visitors are more likely to convert to customers. Read full article

75% of Marketers Optimize Mobile Sites

Via Heather Fletcher | @heatherreporter Mobile-optimized websites dominated in 2016, with 75 percent of responding marketers saying they invested in making their sites accessible to the devices. That number’s grown in 2017, as even Google demands the mobile Web experience be flawless in order to rank in search results. Read full article
SMS Helps Retailers with Sales and Customer Engagement

SMS Helps Retailers with Sales and Customer Engagement

Via Andy Shirey | @AndyShirey Ninety-seven percent of United States smartphone users are texting at least once a day. On top of that, 75 percent of millennials choose to text over taking a call. These numbers are not just a mobile marketer’s hopes and dreams – they are statistical facts. Read full article
Mobile Internet Use Passes Desktop for the First Time

Mobile Internet Use Passes Desktop for the First Time

Via Darrell Etherington | @etherington More users around the world are accessing the Internet from mobile devices than from desktop computers for the first time, according to Internet monitoring firm StatCounter. The combined traffic from mobile and tablet devices tipped the balance at 51.2%, vs. 48.7% for desktop access. Read full article
Why Marketers Should Care About Mobile Page Speed

Why Marketers Should Care About Mobile Page Speed

Via Daniel An | @danielytan & Pat Meenan | @patmeenan People use their mobile devices to shop more than ever before. But the average mobile retail site doesn't live up to expectations — leading brands to lose customers and sales. Find out which factors lead to mobile site underperformance. Read full article

Pages