Via Kevin Lee | @kevin_lee_QED
While marketers tend to focus on the 'who' of their media plan, columnist Kevin Lee explains why you can't ignore essential 'non-who' elements such as 'when' and 'where.'
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Via Mark Schmukler | @SagefrogMark
Seemingly every week there's a new marketing tactic to learn, implement and take advantage of. Here are the five B2B marketing tactics worth your time and investment.
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Via Ben Jacobson | @danscalco
While marketing our products and services, it's easy to forget about the fundamental element of trust.
When it comes to establishing trust, it doesn’t matter how compelling your calls-to-action are, how engaging your content is, or how quickly your pages load on mobile screens. If visitors to your site have any doubts...
Via Patrick Whatman | @mrwhatman
Social media marketing is bigger than ever. You basically have to be doing it. Trouble is, that means it’s competitive. To make a dent, you need a great strategy.
We’ve found some tools that’ll automate steps along the way. If you’re like me, you want to outsource as much as you can to machines. Machines are the...
Via Avinash Nair | @AviNair52
There's a science behind what kind of content does well online. Even having all the right ingredients doesn't guarantee that an item will go viral. So what makes content shareable? Is it the image, the catchy headline, or the fact that it was written by a respected leader or influencer? Do people share content that has been...
Via Christopher Penn | @cspenn
When it comes to understanding your audience, few things provide as much insight as how your audience describe themselves. What are the words and phrases that they use to talk about themselves?
Social media provides this answer to us in the form of profile biographies. Whether LinkedIn profile, Twitter bios, etc., we can...
Via Piotr Koczorowski | @pkkoczorowski
Information Architecture (IA) helps you structure your content and information in an efficient way. Define your audience, establish the information you want to convey, align your design and language to your information, create guidelines, and start measuring. Learn what IA is, common IA mistakes, and most...
Via Armando Roggio | @armandoroggio
E-commerce marketing can be a long journey, with many twists, turns, and even sudden stops. Last year's best campaigns might not work this year. Business owners and marketers should look for the tactics and the activities that will drive the company toward success this year and, perhaps, next.
Via Polina Haryacha | @pharyacha
The latest research shows that YouTube has the best ROI above any other social media platform. YouTube marketing offers big rewards, but the path to success in this uncharted territory can be bumpy. This article shares the top 6 mistakes marketers often make, as well as strategies for avoiding them.
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Via Alicia Johnston | @aliciabjohnston
As people join Instagram in droves, brands have a unique opportunity for engagement with their fans: Instagram posts generate a per-follower engagement rate of 4.21%, which is 58 times more engagement per follower than Facebook and 120 times more than Twitter.
When you put the principles from this article...