Via Maris Callahan | @namedotkitchen
Countless companies have snapped up some of the best domain names. Website owners are now gravitating to "not-com" domains because they’re meaningful, memorable, searchable, and available.
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Via Lauren Johnson | @LaurenJohnson
Mary Meeker's annual Internet Trends report is one of the most closely watched reports in the tech industry, and this year's presentation underscores the growth of mobile, particularly on social platforms that now control the bulk of ad spending and time spent by users.
Use the link below to look at 7 of the most...
Via Varun Sharma | @varunsharma1800
Gone are the days when the Google search process was based on keyword match. The Knowledge Graph works just like our mind and is easily able to distinguish between the various search queries and their meanings.
To utilize it in the most efficient way, you'll need to cultivate a better understanding of how users can...
Via Think With Google | @ThinkwithGoogle
Brand advertisers used to think of TV first when they wanted to reach their target audiences. Now, their audiences are reaching for their phones. We're living in a multi-screen, multi-platform world, where one in three consumers say they've never had cable or no longer do. The result is that the old way to...
Via Mona Elesseily | @webmona
Recently, we've seen some fairly significant changes on the search engine results pages (SERPs). Right-rail ads have disappeared, and on mobile, we're seeing more prominent placement of Google Shopping ad units.
This article covers some upcoming trends in paid search and speculate on where the trends will lead. Though...
Via Steve Goldner | @SocialSteve
Creating an emotional connection between customers and a brand is probably the Holy Grail of marketing. Most often, brands strive for this by being the pinnacle of something and then reinforcing that position at every touchpoint.
Emotional branding goes beyond loyalty and almost creates this "I-am-with-<brand-name...
Via Think with Google | @ThinkwithGoogle
For big projects and small fixes, people look for how-to videos on YouTube, increasingly on mobile. Of smartphone users, 91% turn to their devices for ideas while completing a task.
Most marketing plans are grounded in traditional one-way media: Broadcast from brands to large audiences. Without signals of...
Via Neil Patel | @neilpatel
According to Social Media Examiner's 2015 industry report, more than half of the companies surveyed said that social media is helping them to lift their brand’s presence and boost their sales. You cannot afford to lose the opportunity of interacting with your customers on social media. Look at these astonishing facts about the...
Via Jason Keath | @jasonkeath
It’s 2016 and you're doing lots of assessments. What happened in 2015? What is going to happen in 2016?
Trends are a starting place for a deeper conversation about what marketers and more importantly, what customers, are up to. How their behavior is changing.
The Big Trends
In 2015, these are the big digital...
Via Pam Grossman | @pamgrossman11
It's estimated around 1.5 trillion photos were taken over the course of 2015.
It's a tremendously exciting time, but one byproduct of this is that as people become more visually literate than ever before, it can be hard to stand out. The rules are changing fast and it can be difficult to navigate the complexity of...