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 What Gets Shared Online? Depends How You See It.

What Gets Shared Online? Depends How You See It

Via Nina Zipkin | @NinaZipkin When you're launching a business, certainly one way you hope to catch on with customers is through word of mouth. But what is it about a company -- or even a cat video -- that inspires people to click that share button or email that link? According to a recent study published in the Journal of Consumer Research...
17 Content Creation Secrets to Wow Your Readers

17 Content Creation Secrets to Wow Your Readers

Via Thiam Hock | @thiamhockng Creating high-quality content is critical to content marketing success. With more than 2 millions blog posts published every day, you need a way to make your content stand out. You're probably wondering, "How do I create high-quality content that drives traffic and engagement?" The following article contains 17 techniques...
Three Steps to Address Online Haters

Three Steps to Address Online Haters

Via Jay Baer | @jaybaer If it feels like there are more customer complaints than ever, and that you're spending more time and money dealing with negativity and backlash, you're right. But the rise of customer complaints is actually an enormous opportunity. Companies that commit to responding to every customer, in every channel, every time reap the...

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