Via Courtney Eckerle | @courtneyeckerle
Highly-engaged content has much greater SEO value than do less popular pages. Social signals are a helpful factor in making that determination because they represent independent assessments of a page’s content.
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Via Erika Trautman | @trautmanerika
For a lot of marketers, managing the content measurement problem is a continuous challenge. Consumers click through online content while marketers record each click, but what kind of engagement is the content actually attracting? What is the overall impact of the content experience, and how does better measurement...
Via Nina Zipkin | @NinaZipkin
When you're launching a business, certainly one way you hope to catch on with customers is through word of mouth. But what is it about a company -- or even a cat video -- that inspires people to click that share button or email that link?
According to a recent study published in the Journal of Consumer Research...
Via Garrett Moon | @garrett_moon
A content marketing editorial calendar sounds like a great idea, but are they really worth the hype?
Many blogs that struggle with consistency have found an editorial calendar to be the perfect solution. Even blogs that don't have that problem have been using a content marketing editorial calendar for years.
Via Thiam Hock | @thiamhockng
Creating high-quality content is critical to content marketing success. With more than 2 millions blog posts published every day, you need a way to make your content stand out.
You're probably wondering, "How do I create high-quality content that drives traffic and engagement?" The following article contains 17 techniques...
Via Neil Patel | @neilpatel
You don't improve underperforming content on a blog by creating new content to get leads. It doesn't work that way.
It's time to take a hard look at your older content. How is it performing in the search engines and on social media?
If you notice that you're not ranking in Google’s top 10 results pages for...
Via Jay Baer | @jaybaer
If it feels like there are more customer complaints than ever, and that you're spending more time and money dealing with negativity and backlash, you're right. But the rise of customer complaints is actually an enormous opportunity.
Companies that commit to responding to every customer, in every channel, every time reap the...