Remove the Attention Barriers in your Email Marketing Program
Let's face it, in today's frantic pace of life people have even less attention to spare than ever before, and even though you've taken all the right steps to ensure your email campaigns reach your recipient's in-box, the real moment of truth is whether or not the recipient reads it.
For all the effort you put in -- providing truly valuable content, segmenting your list, etc. -- make sure you don't inadvertently put up any barriers that prevent your recipients from seeing the value.
There's a lot of real value in hidden treasure.
The trouble is the "hidden" part.
If you've no map, no machete or no burly assistant willing to chop down lianas until dusk, then the treasure stays hidden: its effective value is a big fat zero.
So it is, unfortunately, with email.
With marketing emails, most of the attention barriers arise when the recipient doesn't recognize that the email you send is one they want and expect.
Read more at Email Marketing Reports