Social Media - know BEFORE you start
In today's marketing arena, most folks are aware a social media presence is an important tool for their business. However, there are some different considerations for setting up a business profile as opposed to the personal one.
It's all too easy to take the same approach you did setting up your personal page, but Steve Goldner has some great tips on his blog, SocialSteve.
Go through the very old marketing practice of defining your positioning statement. A strong statement should consist of the following parameters:For ...................... [target customer]
Who .................... [key qualifier - form]
Our product is a .. [product category]
That provides ...... [key benefit]
Unlike .................. [main competitor]
Our product ........ [key point of differentiation]Once you clearly understand your position in the terms described above, you MUST determine how you will rise above all the noise provided by others in your vertical industry.
According to Steve, the 4 elements of success are:
- Know who you are and what you stand for
- Tell your story in a quirky or standout matter
- Select the best social channels to get your story out
- Provoke customer engagement
