The World's most addictive sound
There are many aspects of human stimulus response that are involuntary. Artists build paintings around involuntary visual responses, writers craft literature around our response to particular words and combinations of words, music is no different. Good art makes us experience what artists want us to. Advertising professionals have historically experimented with these same techniques in the hope that they can compel consumers to buy when prompted. The evidence is that it works.
If you're like most people, you're way too smart for advertising. You flip right past newspaper ads, never click on ads online and leave the room during TV commercials.That, at least, is what we tell ourselves. But what we tell ourselves is hooey. Advertising works, which is why, even in hard economic times, Madison Avenue is a $34 billion--a--year business. And if Martin Lindstrom--author of the best seller Buyology and a marketing consultant for FORTUNE 500 companies, including PepsiCo and Disney--is correct, trying to tune this stuff out is about to get a whole lot harder.
