The Pepsi Refresh Project - betting big on social media
This should be interesting. High profile corporate players are cutting back on their conventional media spending to place big bets on social media.
Pepsi will take a massive gamble this year, they are pulling their multi-decade, multi-million dollar Superbowl opening ad position and trading it in for a $20 million social campaign at levels we are yet to experience... for a company that spends almost all it's money on TV ads - it's an incredible gamble.
