Is the "iPad" controversy brilliant viral branding?
As an advertising guy I am generally suspicious of "viral" media outbreaks. What's going on here? Is the "iPad" brand name the most brilliant and wickedly viral social marketing ploy ever conceived? Did Apple use the adolescent joke aspect of this brand name and the obvious association with feminine hygiene products to create a huge surprise, and kick off a weirdly controversial viral rollout of a new product name. Did Apple know from the start that the MADtv skit (from 2005) was out there just waiting to be "discovered", and instantly leveraged into a wildfire overnight viral outbreak. They had to know this clip was on iTube. It is inconceivable that they did not discover this in their first brand discovery efforts. Did they trade on this edgy and funny MADtv clip to instantly inject the brand name into millions of social media conversations around the net. Is this a hint of what's to come in branding for the social sphere? Was this a stupid mistake, or a brilliant stroke?
MADtv Apple iPad Parody 2005..2005 MADtv Apple iPad spoof predicting the iPad. The Apple iPad was announced on 1/27/10. It's brings the best of an iPod Touch, iPhone and Computer all together in an all touch interface. .
