Coke is Investing in Social Media - Big Time! (Signal Blog)

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	Signal Blog January 13, 2010 Coke is Investing in Social Media - Big Time! Posted by David Zahn on January 13, 2010 5:19 PM Things are chainging fast. Last week it was Ford now it's Coke - Coke has announced that it is abandoning plans for campaign web sites and investing in social media. They say that the their Facebook and social media presence is "a better homepage than Coke.com." Prinz Pinakatt, Coke's interactive marketing manager for Europe explains: "We would like to place our activities and brands where people are, rather than dragging them to our platform." Read more at Hubspot.com Permalink	services design programming analytics & marketing managed services social media marketing email marketing portfolio Central Vermont Medical Center Cabot Cheese Smugglers' Notch Resort Blue Cross Blue Shield Morse Farm Maple Sugarworks VITL Hanover Theatre VTA Agri-Mark BroadbandVT Biltmore Technologies Elemental Power HKMP National Life Group Foundation Pulmac Sarducci's Restaurant Primmer Piper Eggleston & Cramer PC client list reading list Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success Socialnomics: How social media transforms the way we live and do business The Wealth of Networks: How Social Production Transforms Markets and Freedom The Tipping Point: How Little Things Can Make a Big Difference

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Signal Blog

January 13, 2010

Coke is Investing in Social Media - Big Time!