Coke is Investing in Social Media - Big Time!
Things are chainging fast. Last week it was Ford now it's Coke - Coke has announced that it is abandoning plans for campaign web sites and investing in social media. They say that the their Facebook and social media presence is "a better homepage than Coke.com." Prinz Pinakatt, Coke's interactive marketing manager for Europe explains:
"We would like to place our activities and brands where people are, rather than dragging them to our platform."