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January 2010 Archives

January 4, 2010

Adobe will be top target for hackers in 2010

Just as Microsoft get's its security sorted out, the bad guys shift to the next most widely distributed software vendor - Adobe.

Adobe Systems' Flash and Acrobat Reader products will become the preferred targets for criminal hackers in 2010, surpassing Microsoft Office applications, a security vendor predicted this week.

"Cybercriminals have long picked on Microsoft products due to their popularity. In 2010, we anticipate Adobe software, especially Acrobat Reader and Flash, will take the top spot," security vendor McAfee said in its "2010 Threat Predictions" report

Read the rest of the story at ComputerWorld.

January 7, 2010

Ford devotes 25% of its marketing budget to social media

Ford definitely get's it! They're firing on all social media cylinders. They've made a huge commitment to social media, and it looks like it is really paying off. Ford is seriously 'listening' to customers. As a result sales are going great, they're profitable, and they are the only American car company that did not require a government bail out. Is it any wonder that they are able to make cars that people actually want to buy? CEO Alan Mulally even has his own Twitter account!

Ford Motor Co. this year will spend 25% of its marketing dollars on digital media, more than twice the amount spent by the industry.

According to J.D. Power, about 9% of spending this year by automakers will be digital, but that will rise to about 12% by 2012 as more companies embrace social networking, online gaming and rich media ads in place of traditional TV and print.

Speaking at J.D. Power's Internet Marketing Roundtable in Las Vegas today, Ford's chief marketing executive James Farley says the company has made a bigger digital and social media bet than rivals because, "If you are trying to communicate, as we are, that you have been reinventing the company , you can't just say it. You have to get the people to say it to each other."


Read the whole story at Businessweek

Ford is also adding tweets to its Sync in-car technology

Ford Motor Co. is adding Twitter messages andInternet radio to its in-car entertainment and communication service, known as Sync, and suggests that the voice-activated system is safer for drivers than trying to manipulate applications on their cell phones.
Read more at Yahoo

January 11, 2010

Cell phone exposure is good for your brain!

Add this to the debate about the "harmful" effects of cell phone exposure. New research provides evidence that cell phone use may actually protect against and even reverse Alzheimer's disease.

"It surprised us to find that cell phone exposure, begun in early adulthood, protects the memory of mice otherwise destined to develop Alzheimer's symptoms," said lead author Gary Arendash, PhD, USF Research Professor at the Florida ADRC. "It was even more astonishing that the electromagnetic waves generated by cell phones actually reversed memory impairment in old Alzheimer's mice."

Read the whole story at Physorg.com

And now the 'super' phone

The category is escalating its name for itself - from 'cell' phones, to 'mobile' phones, to 'smart' phones, and now 'super' phones. It seems like the term 'phone' is getting outdated. We need a new umbrella concept for this category.

Just when the world got familiar with the smartphone, the mobile phone community is starting to talk about the "superphone." Google dropped the superphone title on the general public when it launched its Nexus One phone on Tuesday. Now, at CES, industry analysts and others are describing any mobile phone with 1Ghz processors, or even phones with especially sophisticated design, hardware or software, a superphone.

Read the whole story at Computerworld

January 13, 2010

Coke is Investing in Social Media - Big Time!

Things are chainging fast. Last week it was Ford now it's Coke - Coke has announced that it is abandoning plans for campaign web sites and investing in social media. They say that the their Facebook and social media presence is "a better homepage than Coke.com." Prinz Pinakatt, Coke's interactive marketing manager for Europe explains:

"We would like to place our activities and brands where people are, rather than dragging them to our platform."

Read more at Hubspot.com

January 14, 2010

Mobile device usage is higher than desktop computers

Are you using you desktop computer less and your mobile device more? You're not alone!

"Regarding the pace of change, we believe more users will likely connect to the Internet via mobile devices than desktop PCs within five years."

--The Mobile Internet Report, Morgan Stanley, 12/09

Read the whole story at Clickz.com

January 19, 2010

A New Age for Social Media Marketing

Is this the year that Social Marketing will advance from its brilliant "trial stage" to achieve a more mature form, and take its rightful place along side Email Marketing and Search Marketing as one of the "three pillars" that will make up the backbone of online marketing going forward? Brian Solis is one of the most accomplished writers and thinkers on the social media front lines.

In 2010, Social Media will rapidly escalate from novelty or perceived necessity to an integrated and strategic business communications, service, and information community and ecosystem. Our experiences and education will foster growth and propel us through each stage of the Social Media Marketing evolution.

As MarketingSherpa observes, "2010 is the year where social media marketers gain the experience required to advance from novice to competent practitioner capable of achieving social marketing objectives and proving ROI."

Read the whole story at BrianSolis.com

January 21, 2010

If Your Password Is 123456, Just Make It HackMe

I've been accused of beating the issue of 'password security' to death over the years, but it continues to be a very serious problem, so I have to bring it up again. What is so hard to understand about this issue?

Despite all the reports of Internet security breaches over the years, including the recent attacks on Google's e-mail service, many people have reacted to the break-ins with a shrug...

Imperva found that nearly 1 percent of the 32 million people it studied had used "123456" as a password. The second-most-popular password was "12345." Others in the top 20 included "qwerty," "abc123" and "princess."

More disturbing, said Mr. Shulman, was that about 20 percent of people on the RockYou list picked from the same, relatively small pool of 5,000 passwords.

That suggests that hackers could easily break into many accounts just by trying the most common passwords. Because of the prevalence of fast computers and speedy networks, hackers can fire off thousands of password guesses per minute.

"We tend to think of password guessing as a very time-consuming attack in which I take each account and try a large number of name-and-password combinations," Mr. Shulman said. "The reality is that you can be very effective by choosing a small number of common passwords."

Read more at the NYTimes

January 22, 2010

How hard is it to 'guess' your password?

The amazing thing about internet security is that while passwords are something that individuals have complete control over, they are, too often, treated completely casually. It tuns out that 20% of the time it is actually very easy to 'guess' your 'weak' password.

Let's see... here is my top 10 list. I can obtain most of this information much easier than you think, then I might just be able to get into your e-mail, computer, or online banking. After all, if I get into one I'll probably get into all of them.

Your partner, child, or pet's name, possibly followed by a 0 or 1 (because they're always making you use a number, aren't they?)
The last 4 digits of your social security number.
123 or 1234 or 123456.
"password"
Your city, or college, football team name.
Date of birth - yours, your partner's or your child's.
"god"
"letmein"
"money"
"love"

Read more at OneMansBlog

The conservative case for Net neutrality

Conservatives like to talk about "free markets", and extrapolate for this principle that Verizon and AT&T should be left to price and limit the use of "their" networks as they see fit. Hey, free market competition will take care of everything...won't it? The evidence actually supports the opposite conclusion...Letting the big ISPs impose discriminatory pricing would actually stifle innovation, cripple content providers, and ultimately damage the broader economy. Conservatives who believe in "free markets" should be standing up for "net neutrality".

Without Net neutrality rules, new technologies could lead to pricing practices that transfer wealth from content providers to ISPs, a form of price discrimination that would reduce the return on investment for Internet content -- meaning Web site owners, bloggers, newspapers, and businesses would have less incentive to expand their sites and applications.

Read the whole story at InfoWorld.

January 24, 2010

Programmable Matter

The Future is Here!

January 25, 2010

Monitoring what's said online about your company

With the rapid surge of use businesses are demonstrating with social media, tools that help companies monitor what's being said about them online are crucial.

Knowing what someone is saying or has said about your brand online is absolutely vital for any business.

But, the good news is that it is not hard to do and you can set up a great monitoring service for free.

Read the whole story at socialsmallbiz.com

January 28, 2010

10 Projected Marketing Trends for 2010

There's no doubt about it, the times they are a-changin'. The last 10 years have brought about their own share of changes, (good and bad) and the new decade is sure to bring about its own set. Take a look at 10 projected marketing trends for 2010.

2010 is poised to be an exciting year for marketers; trends that have been taking shape over the course of the past decade are creating new opportunities for business owners. The first 10 years of the 21st century brought economic problems, corporate collapses and environmental disasters, but it was also a decade defined by a shift in communications from traditional media to a worldwide conversation that flows faster and farther than anyone could have imagined. Thanks to the tools of the social web, such as Twitter, Facebook, blogs, online video and so on, news and information travels instantaneously, and that means marketers have new and exciting opportunities to reach consumers.

Read the whole story at Entrepreneur.com

January 29, 2010

The Pepsi Refresh Project - betting big on social media

This should be interesting. High profile corporate players are cutting back on their conventional media spending to place big bets on social media.

Pepsi will take a massive gamble this year, they are pulling their multi-decade, multi-million dollar Superbowl opening ad position and trading it in for a $20 million social campaign at levels we are yet to experience... for a company that spends almost all it's money on TV ads - it's an incredible gamble.

Read the whole story at Digital Buzz Blog

January 30, 2010

Is the "iPad" controversy brilliant viral branding?

As an advertising guy I am generally suspicious of "viral" media outbreaks. What's going on here? Is the "iPad" brand name the most brilliant and wickedly viral social marketing ploy ever conceived? Did Apple use the adolescent joke aspect of this brand name and the obvious association with feminine hygiene products to create a huge surprise, and kick off a weirdly controversial viral rollout of a new product name. Did Apple know from the start that the MADtv skit (from 2005) was out there just waiting to be "discovered", and instantly leveraged into a wildfire overnight viral outbreak. They had to know this clip was on iTube. It is inconceivable that they did not discover this in their first brand discovery efforts. Did they trade on this edgy and funny MADtv clip to instantly inject the brand name into millions of social media conversations around the net. Is this a hint of what's to come in branding for the social sphere? Was this a stupid mistake, or a brilliant stroke?

MADtv Apple iPad Parody 2005

2005 MADtv Apple iPad spoof predicting the iPad. The Apple iPad was announced on 1/27/10. It's brings the best of an iPod Touch, iPhone and Computer all together in an all touch interface. .

..

See the MADtv sketch on YouTube

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