Blue Cross Blue Shield of Vermont Site Launch A Success!
Signal has been working with BCBSVT for some time and we are proud to have helped them push through a complete redesign of their site. Not only have we helped with a fresh new look and a new CMS but we help guild them through a complete content overhaul. Using Google Analytics to determine visitor interest and the cooperation of their vendors, BCBSVT organized a completely new content architecture. With the launch of their new site, we've increased their page views and decreased their bounce rate significantly. Health insurance just got a little easier to understand for Vermonters. This is a success for everybody in our book.
