Community Engagement
Traditional media has hit the wall. The top 25 companies with the largest advertising spend in traditional media cut their spending dramatically last year. Community web sites, social sites, blogs, and even newsletters, are taking over. New media opportunities to engage consumers in a genuine two way conversation have seized the attention of marketers.
According to an article in the Financial Times published earlier this week, the economic slowdown has forced large companies like Coca Cola and General Motors to cut their marketing budgets. But all is not gloom and doom. Many Fortune 500 and SMB marketers are maintaining, even increasing their advertising budgets by implementing new economic measures for new economic times. What's at the heart of the new strategy for these brand marketers? In one word, "Engagement."
