Honest list mailers caught in the spam storm
Observing the CAN SPAM law and getting "delivered" are not the same thing. This article in Direct Magazine highlights some of the enormous difficulties that honest list mailers are having sending list mail to legitimate opt-in mailing lists. High performance senders need to do a lot more today to get their messages delivered, opened, read, and hopefully acted on.
A recent court ruling in Illinois has vast implications for direct marketers. And if there's one lesson DMers must take from the decision it's this: Rightly or wrongly, simply complying with Can Spam is not enough to get e-mail delivered. It doesn't matter if the sender's list is triple-verified-we-even-called-just-to-make-sure opt-in, if an Internet service provider decides a mailer's e-mail is spam and blocks it, the ISP has every legal right to do so.
