Observing the CAN SPAM law and getting "delivered" are not the same thing. This article in Direct Magazine highlights some of the enormous difficulties that honest list mailers are having sending list mail to legitimate opt-in mailing lists. High performance senders need to do a lot more today to get their messages delivered, opened, read, and hopefully acted on.

A recent court ruling in Illinois has vast implications for direct marketers. And if there's one lesson DMers must take from the decision it's this: Rightly or wrongly, simply complying with Can Spam is not enough to get e-mail delivered. It doesn't matter if the sender's list is triple-verified-we-even-called-just-to-make-sure opt-in, if an Internet service provider decides a mailer's e-mail is spam and blocks it, the ISP has every legal right to do so.

Read the whole article in Direct Magazine

Get ready for zettabytes of internet traffic every year!

Cisco's Internet traffic growth projections for the next several years continue to be somewhat lower than mine. But since their initial report last August, they have raised their projected compound annual growth rate from 43% to 46%. Cisco thus believes world IP traffic will approach half a zettabyte (or 500 exabytes) by 2012. My own projections yield a compound annual growth rate for U.S. IP traffic of around 58% through 2015. This slightly higher growth rate would produce a U.S. Internet twice as large in 2015 compared to Cisco's projections. Last winter George Gilder and I estimated that world IP traffic will pass the zettabyte (1,000 exabytes) level in 2012 or 2013.

Read the whole article at techliberation.com

From Postini:

Over the past two weeks, we've seen waves of high-volume attacks (over 15% of all spam messages) using false CNN and MSNBC content. Our botnet protection has blocked the vast majority -- over 99% -- of these attacks and mutations, and we continue to release filter updates that automatically delete some variants.

During this time, you may want to remind your users about the protection they're receiving and best security practices.

Read the complete Postini Security Advisory