Women take the lead with Smartphones
Gartner says smartphone sales to women doubled last year, and that these sales figures continue top grow at a faster rate than among men. We've known for some time that Japanese teenage girls were the most aggressive users of state of the art mobile communication devices in the world. We should not be surprised that western women would eventually discover the social and community enhancing powers of mobile technology. Mobile tech is simply not about geeks anymore, it's about community; having something to contribute, a need to participate, things to say, and to learn from each other. Clearly women have something powerful to bring to the table in this area.
In general, women may not be the earliest adopters of new gadgets or technology, this is true. However, as a New York Times article by Laura M. Holson tells us, that doesn't mean women haven't been scoping out the scene the whole time, waiting for their perfect moment to buy. They are experienced shoppers, and when they do go to make that purchase - they've already done all the research and will quickly become their new tech gadget's biggest fan!
Sales of "smart" phones doubled in North America in the first quarter, outstripping the category's growth in the rest of the world, research firm Gartner, quoted by an Associated Press report, said.
In the last year the number of American women using smartphones more than doubled to 10.4 million, growing at a faster pace than among men, according to Nielsen Mobile, which tracks wireless trends.
