Mobil Advertising is picking up speed!
After years of hype the mobile advertising medium is starting to gain real momentum. Advertisers who are willing to invest in customizing their messages for this new medium are gaining real advantage in their markets, particularly with localization. The future belongs to mobil devices; if you doubt this just look at what your kids and their friends are doing with cell phones; the small size of the screen is no impediment to this group.
The differences between advertising on the mobile Internet and the PC-based Internet are due to the physical differences between the devices -- most notably the limited size of the interface, which creates new user habits and necessitates innovative approaches for those advertising on the mobile screen. This may seem obvious, but advertisers who recognize how to turn these differences to their advantage are far ahead of the game in mobile advertising.
