Tools To Lure (And Keep) Consumers
Be specific. That's the new mantra. Web sites need to be specific; specific to particular searches that are being conducted by specific customers. Following this, web sites need to be highly specific in their call to action. Tell them what you want, show them specifically how to achieve it, and they'll do it. Sounds great. Forget about web sites that try to be all things to all people. Forget trying to squeeze everything, but the kitchen sink, onto the front page. Keep it specific (not simple, 'specific'). Do this, and you'll be amazed at how much easier it is to get your web designer to achieve your internet goals.
A Web site doesn't live in a vacuum. It has support from multiple directions encouraging people to go. (The bigger the effort, the bigger the support, and the more directions.) You're asking people to visit. So, what do you want them to do when they get there? What do you want them to take away? And most important (but, hopefully, least apparent) what do you want out of the transaction?Tell them. Tell them why they should go, what they'll find, and what you want them to do. Tell them with content. Tell them, and lead them, with architecture and design. Tell them, especially, with your support media, so they know what to expect before they ever click.
