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June 12, 2008

Get ready for Location Awareness

Imagine that you are traveling in an unfamiliar area and you need to know where to find a public rest room; or you need to locate a store that sells AA batteries. Or imagine that you would like to know if any of your friends are within a few blocks of you, so you can arrange a lunch get together. Or imagine that you are trying to figure out what that land mark building on your right is, as you drive from the airport into an unfamiliar city. By now we are all aware of in-car GPS devices that offer driving directions, but very soon, building on increasingly cheap and ubiquitous GPS technology, we will be immersed in a flood of amazing new 'location aware' services that will be deployed over GPS enabled smart phones. Not only will we always know where we are, but we'll always know where everyone else is as well.

With the imminent availability of the iPhone 3G, we're seeing the emergence of a new category of personal productivity applications that will prove as important as e-mail, word processing, and the spreadsheet: Location-aware applications, software that knows where you are and helps you take better advantage of what's around you.

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