Mobile Internet Extends Reach of Internet Sites by 13%
Accessing the internet from smart phones and mobile devices is changing the game. While we have been watching for this development for some time, it appears that the necessary technical infrastructure is finally matching up with an audience in the marketplace. The mobil web is about to explode; is your web site 'mobile ready'?
The Nielsen Company today reported that mobile Internet extends the audience reach of many leading Internet sites by an average of 13 percent over home PC traffic alone. For some categories, such as weather and entertainment, the extended reach can be even greater. Nielsen's data show that for many Internet publishers, mobile Internet increases the overall size of their audience.
