Social Media to Weather Recession
As marketers scramble to figure out how to effectively spend suddenly smaller advertising budgets in an increasingly competitive marketplace, social media has become the hot platform for brand building, and "motivating consideration".
The looming economic downturn will inevitably lead to a decrease in ad spending, but marketers are likely to continue shifting money into social media, according to a new study. According to the Forrester Research report, marketer moves into areas like word of mouth, blogging and social networking will withstand tightened budgets. In contrast, marketers are likely to decrease spending in traditional media and even online vehicles geared to building brand awareness.Those findings stand in contrast to the previous economic downturn, when spending on Internet advertising cratered as marketers turned to tried-and-true media.
