Growing a Business Website: Fix the Basics First (Signal Blog)

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	Signal Blog April 14, 2008 Growing a Business Website: Fix the Basics First Posted by David Zahn on April 14, 2008 5:16 PM For about 10 years Jakob Nielsen has been telling the web development community to focus on the basics, and on the customer. One of his favorite admonishments, to site owners and designers, is "you are not the user." Clear content, simple navigation, and answers to customer questions have the biggest impact on business value. Advanced technology matters much less. Jakob Nielsen on web site design Permalink	services design programming analytics & marketing managed services social media marketing portfolio Citi Performing Arts Center Cabot Cheese Smugglers' Notch Resort Blue Cross Blue Shield Zutano Hanover Theatre Telwares Agri-Mark Fresh Gourmet Biltmore Technologies Elemental Power HKMP National Life Group Foundation Pulmac Sarducci's Restaurant Vermont Quality Wood Products client list reading list Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success Socialnomics: How social media transforms the way we live and do business The Wealth of Networks: How Social Production Transforms Markets and Freedom The Tipping Point: How Little Things Can Make a Big Difference

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Signal Blog

April 14, 2008

Growing a Business Website: Fix the Basics First