The new FIVE Ps of Marketing
The rise of Web 2.0 and user-generated content is having a profound effect on traditional marketing tactics. This article proposes that the 4 Ps - product, price, place and promotion - be replaced by the much more consumer-oriented 5 Ps: people, passion, processes, platform and partners.
When wholly, enthusiastically deployed, the new five Ps all work together - a passion for pleasing the person with whom you're doing business gives rise to new processes, the adoption of smarter platforms and value-adding partnerships that can make the promise of one-to-one marketing real.
