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Guide to URL Shortening and Tracking

Guide to URL Shortening and Tracking for Social Media

Via Jennifer Beese | @jenniferbeese You put so much effort into creating great content that when something you share on social media doesn’t get a lot of clickthroughs, it can be confusing and even disheartening. When it comes to gaining traction on social media, creating high-quality content is only half the battle. Everything from your headline and...
10 Ways to Reduce Email Unsubscribes

10 ways to reduce email unsubscribes

Via Ben Davis | @Econsultancy A well-oiled email marketing strategy can be unsurpassable in terms of ROI and audience engagement. So, what are the myriad ways companies can keep their database plump and receptive and reduce unsubscribes? Make it clear what the user is signing up for: There's a balance to be had between maximizing ease of email sign-...

Google continues testing new search results interfaces

Via Barry Schwartz | @rustybrick Google is constantly playing around and testing user interfaces for their search results and other services. Just recently, we captured them testing black instead of blue links in the main search results. Now, we are seeing Google testing two different interfaces, one that has a much more spacious and wider search...
Boost Your SEO Efforts Through Social Media, Contests and Giveaways

Boost Your SEO Efforts Through Social Media, Contests and Giveaways

Via Jim Belosic | @shortstacklab When it comes to connecting with customers - both existing and new - few things beat social media contests, giveaways, and sweepstakes. Contests excite fans of a brand and, when done right, encourage sharing and motivate those fans to spread the word about the giveaway, ultimately doing much of the heavy...

How to Create Visually Effective Calls-To-Action

Via Rafal Tomal | @RafalTomal Designing your pages for conversion is a tricky job. It's a constant fight of what works and what doesn't. It's a never ending process of testing, measuring and making changes. One of the most difficult tasks is to point your visitors right into your call to action in order to catch their attention and interest them in your...
generic email newsletter needs die

4 Ways to Dramatically Increase Email Subscriptions

Via Jesse Torres | @jstorres Attention small business owners: Email marketing is not dead. Email marketing is alive and well and continues to blow the doors off of other digital marketing channels. In fact, according to digital marketer & blogger Abrar Mohi Shafee writing on the Kissmetrics blog, "Your email is your biggest asset!" But how...
How Many Words for ALT Text for Google?

How Many Words In ALT Text For Google?

Via Shaun Anderson | @Hobo_Web Text in Alt tags are 'counted' by Google (and Bing) on a page level, but be careful over emphasizing them – as with every element of SEO in 2016. A lot of websites penalized for over-emphasizing invisible elements on a page, so don't do it. However, ALT tags are significant and an important challenge to get right. Use...
How to Add Google Search in WordPress

How to Add Google Search in a WordPress Site

Via WPBeginner Editorial Staff | @WPBeginner Although WordPress comes with a built-in search feature, it is not very good. It often fails to find the relevant results. This forces site owners to look for alternatives. There are plenty of search plugins for WordPress but you'll you still have to manage them, and they will have an impact on your server...
5 Ways SEO and PR Should Be Working Together

5 ways SEO and PR should be working together

Via Erin Everhart | @erinever When it comes to digital marketing, SEO and PR go together like peanut butter and jelly. With a newly integrated and constantly evolving digital landscape, marketing and communication channels are working together more closely than ever before. Granted, you'll see variations in how well this is actually executed...