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Your SEO Checklist: 4 Steps to Optimizing Your Website

Via Katharine Schwab | @kschwabable The process of SEO optimization is not a one-time process but requires maintenance, tuning, and continuous testing and monitoring. This article offers a broad four-step process for a strategy for search engine optimization. Read full article

Are Gradients the New Colors?

Via Gal Shir | @galgalshir Colors are one of the most important and powerful elements in design. Since design is an evolution, our perception of colors (and the ways we use them) is ever-changing. Read full article

When a Data Breach Can Be a Benefit to Your Brand

Via Juliette Rizkallah | @juliettesultan No two breaches tell the same story, and how a company reacts and responds to a breach is what will be remembered. To get ahead of the next data breach you may face as an enterprise, this article presents five communications rules to bear in mind. Read full article

Should You Create a Company or Personal Blog?

Via Neil Patel | @neilpatel Blogging has been a game-changing marketing strategy for many smaller businesses and has enabled them to compete with much larger industry titans. In many ways, it’s one of the most revolutionary marketing strategies in history. Read full article

The 7 Rules of Respectful Marketing

Via Lewis Gersh | @lewisgersh As more people implement ad blockers and brand safety takes on new urgency, columnist Lewis Gersh discusses how brands can put the customer experience front and center. Read full article

75% of Marketers Optimize Mobile Sites

Via Heather Fletcher | @heatherreporter Mobile-optimized websites dominated in 2016, with 75 percent of responding marketers saying they invested in making their sites accessible to the devices. That number’s grown in 2017, as even Google demands the mobile Web experience be flawless in order to rank in search results. Read full article