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Calculate the ROI of Your SEO Campaign in Google Analytics

How to Calculate the ROI of Your SEO Campaign in Google Analytics

Via Adam Frankel | @FrankelInteract Estimating ROI of a company's SEO effort is a common issue most of the SEO managers face today. Measuring SEO performance is not such a simple task. What if someone searched for a keyword, came to your site, bounced and then walked into your physical store for purchasing something. You cannot attribute that...
How Fast Companies Have to be in Social Media

New Research Shows How Fast Companies Have to Be in Social Media

Via Jay Baer | @jaybaer Speed of response has an impact on overall customer satisfaction and the will­ingness of unhappy customers to embrace your business post-complaint. But the impact of speed isn't massive. This is partially because when complaints ARE addressed, companies are doing a satisfactory job at answering them without delay. The real problem...
Use Google Analytics Design Responsive Websites

How to Use Google Analytics to Design a Responsive Website

Via Sarah Smith | @sarahsmith82110 More and more people are accessing the web from smaller personal devices. With this ongoing trend, it's important to have a webpage with elements that respond differently to different devices. Otherwise, you're likely to use a growing source of traffic. Using Google Analytics can show these valuable data and...
local seo for real estate agents

10+ Ways to Harness Local SEO for Your Real Estate Marketing

Via Seth Price | @sethstuff Confirming the importance of optimizing for local, a Google report from April 2015 found that Google searches containing "near me" have multiplied 34 times since 2011, and it's no different in the real estate space: The National Association of REALTORS®' Digital House Hunt study from early 2015 found that 69% of...

Inside the Growing Social Media Gap

Via Ryan Holmes | @invoker To avoid throwing good money after bad, companies need to ensure that their employees actually know how to use new and emerging social technologies. Those that succeed in closing the social media skills gap will discover new ways to reach and retain customers, engage and recruit employees, and boost productivity. Those...
Video in Email

Using Email To Drive Your Brand Value To Greater Heights

Via Paul Ford | @paulford As engagement strategies continue to evolve, it's very important to seize every opportunity available to reinforce your brand to customers and prospects. Email remains one of the best channels for developing a brand. Although getting the CTA (call to action) right is important, there are some additional elements to consider as...