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Danger Zones: 4 Things You Need to Know When Testing Emails

Danger Zones: 4 Things You Need to Know When Testing Emails

Via Annette Promes | @ahpromes The results of the testing the effectiveness of different email subject lines are in, and we have a subject line winner! We'll talk about the test methodology and the winning submission, but before getting to that, I wanted to go over some of the common pitfalls and danger zones when it comes to email subject line testing...
Why Marketers Should Care About Mobile Page Speed

Why Marketers Should Care About Mobile Page Speed

Via Daniel An | @danielytan & Pat Meenan | @patmeenan People use their mobile devices to shop more than ever before. But the average mobile retail site doesn't live up to expectations — leading brands to lose customers and sales. Find out which factors lead to mobile site underperformance. Read full article
 6 Ways To Destroy Your Email List

6 Ways To Destroy Your Email List

Via Luke Guy | @imlukeguy One of the biggest issues email marketers have is making the email subscriber feel connected. So I will show how six little things could eventually hurt the efforts of everyone with an email list. Read the full article

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